Because of our flexible billing structure we are well placed to provide advice that is commercially relevant. This also feeds into our overarching approach to put clients’ interests first.
For example, we are often told by companies that the potential for their product is “global” and that they require protection in numerous countries. In this scenario we like to pause and ask a bit more about the business model and the economic justification for each territory. We also explain about how the patent application procedures work, the rights that are given by a patent. Patent protection is then often pursued in only a select number of territories, preserving competitive advantage without engaging in a costly world wide patent filing program. As part of this process, other IP options such as utility models and design registrations are discussed, so an IP portfolio can be created that is more “savvy” than simply patenting everywhere.
Having experience of working in various different technical fields and for various different types of companies means we have insights to various different business models. So this gives experience that feeds into our advice. We always make sure that our clients’ IP portfolio is in line with their current product and service offerings and commercial objectives.
Another of our interests is in opening up some of the “big player” techniques to smaller companies, for example, improving one’s cross-licensing position by filing patents for improvements to competitors’ products, monitoring competitors’ patent applications and making cost-effective use of third party observations or opposition procedures, or preparing an effective defensive publication strategy.